Underwriting

KDLG has expanded to become the leading, and often only source of local news, weather, fishing information, amber alerts, storm warnings, messages, and public announcements in Southwestern Alaska.  Covering a 64,200 square mile region roughly the size of Ohio, KDLG is serving 18,000 year round residents in 45 different communities. Reports have shown that on average, 38,000 visitors each year travel to our listening area during the summer months due to commercial fishing, recreational fishing, hunting, and wildlife viewing. 


Contact our Development Director by email at development@kdlg.org for more information.


BENEFITS OF UNDERWRITING

  • Minimum clutter: By airing a limited number of announcements per hour, your message receives the highest possible listener attention
  • On-Air sponsorship (underwriting) with KDLG is a valuable investment that pays dividends in heightened awareness, image, and perception of quality and loyalty.
  • A recent survey given to residents of Alaska shows that: 72% believe sponsors of public radio are industry leaders, 63% say that they are more inclined to purchase products from companies that support public broadcasting.
  • Every underwriting announcement with KDLG reaches into the homes, automobiles, and offices of consumer and business decision makers throughout our listening area.

KDLG UNDERWRITING GRANTS

Our listeners are loyal supporters who appreciate public radio. They listen to be entertained by our programs, informed by our news reports, and to be kept up to date with community affairs. Our listeners appreciate the non-commercial direct approach our sponsors use to promote their businesses and services, and our listeners appreciate our sponsors’ support of the station. Your underwriting announcement will be crafted to suit your marketing and public relations needs while complying with the FCC regulations applicable to non-commercial stations.

The Federal Communications Commission mandates that underwriting announcements may not include qualitative, comparative, or promotional language. Calls to action, pricing information and inducements to buy or sell are not allowed. These regulations serve to protect the non-commercial content that public radio listener’s value so highly. The special integrity of this relationship with our listeners extends to the underwriter as well by associating your business with the high quality programming on KDLG.

Announcements may include the following information:

Business or organization name, location of business, duration of business, business phone number, web address, value-neutral description of the business and organization, trade names, products, or services that identify the underwriter and established non-promotional corporate slogan.

Examples of underwriting grants:

“Delta Western Fuels is proud to support KDLG programming. A local company offering residential heating fuel and commercial deliveries of diesel, gasoline, marine, and aviation fuels. Delta Western – Alaska’s Petroleum Distributor.”

“News on KDLG is sponsored by Wells Fargo. Proud supporter of cultural activities that enrich the life of all Alaskans. Wells Fargo - the next stage. Online at wells fargo dot com.” 

“Programming on KDLG is brought to you in part by a grant from HRM Sports. Fishing the Nushagak in the summer but supporting KDLG and the Bristol Bay Community year round. HRM Sports at 842-1448.”

“Prevailing Winds is brought to you by the Dillingham Arts Council... a non-profit organization made up of volunteers, dedicated to promoting the arts in rural Alaska.”

In order to serve all the listeners of Southwest Alaska, KDLG depends on the support of private businesses, individuals, the Alaska Public Broadcasting Commission, and the Corporation for Public Broadcasting.

Contact our Development Director by email at development@kdlg.org for more information.