RACHEL MARTIN, HOST:
This is WEEKEND EDITION from NPR News. I'm Rachel Martin. Ladies' Home Journal, the magazine that was once so popular with housewives and homemakers, is ending its 130-year run as a monthly magazine. The print magazine business has of course changed dramatically in the last few decades.
And Ladies' Home Journal saw its own advertising revenues drop by more than 50 percent over the last 10 years. But this story isn't just about business as you might expect. NPR's Zoe Chace explains women have changed too.